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P&G Beauty Rolls Out New At-Home Color System

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By: Jamie Matusow

Editor-in-Chief

Perfect 10 by Nice ‘n Easy is a new, high-performance permanent color crème from P&G Beauty making a debut in March 2008. Touted for delivering high gloss, permanent color in just 10 minutes, the product features AminoGlycine, a new lightening system.

According to the company, Perfect 10 is the first hair color to use the AminoGlycine technology.

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